Marketing

Squeeze Page Builder… A Different Way to Get Leads


How often have you heard this maxim: “The money is in the list!”. In my personal experience, there are few things in life that are more true than that statement. So yes, the money is, in fact, in the list. Building a big, clean, responsive email list is a lot of work. It takes an enormous amount of trial and error. Thankfully, there are plenty of tools to help us with this arduous task. A Squeeze Page Builder is absolutely paramount in your marketing toolbox.

But in this article, I would like to talk about a special type of squeeze page builder – one that allows you to build just the lead capture form and integrate it within your existing site.

Classic type of squeeze page builder.

In a typical scenario, you would go to a site like ClickFunnels or LeadPages, sign up and create a stand-alone squeeze page (a.k.a. lead capture page). You would then start sending traffic to it to collect your leads. Here are some problems with that approach. First of all, you have to design the whole page and make sure it appeals to your visitors. This can take a long time. Second, you have to turn traffic on and off based on how well your page converts. And, of course, last but certainly not least, it costs a lot of money. In the case of ClickFunnels it’s $97/m and in the case of LeadPages it’s $37/m. I’m all for having a squeeze page builder, but not at that price.

Different may to build squeeze pages.

What most people do not realize is that the most cost-effective way to capture leads is through their own website. You already have what it takes. Granted, for this method to work, you need to have an active website with content and visitors. But if you do, there is just no better way to turn those visitors into leads than to prompt them to sign up for something right there and then. That’s right, you have to show them a sign up form while they are browsing your content. Some people call that intrusive. I call that “effective”! The stats back my view up. We have tested just about every possible way to collect leads, and let me tell you, time and time again, a sign up form overlay (over the top of your content) wins out. I have seen conversions of 45% using a LightBox newsletter sign up. That’s 45 people out of every 100. That’s crazy!

So forget the classic squeeze page builder. If you have a website with any kind of traffic going to it, your best bet to turn that traffic into leads is to use SqueezePeasy.

How it works.

SqueezyPeasy allows you to substitute what you call a squeeze page builder with a way to build overlay opt-in forms for your existing websites. For example, here is a LightBox form example that you can place on your page within minutes. Now, let’s assume you have a page that gets a bunch of traffic. Imagine having that LightBox, or any other style you want, show up and ask your visitors to give you their email address. I guarantee you that at least 15% of them will do so without your having to tweak anything. But if you change the theme of the Lightbox to match your site, use the right copy and make the LightBox display at the right time, you can supercharge your conversions.

SqueezyPeasy lets you build LightBoxes, Sticky Ribbons, Slide-Ins, Screen Fillers, Scroll Mats and more. You can fill them with any content you want. But above all, you can fill them with opt-in forms. There are thousands of different styles for all those popup types. Check out some examples here.

Where do my leads go?

As any decent squeeze page builder, SqueezePeasy lets you import your captured leads into any auto-responder platform of your choice. Some examples include MailChimp, aWeber and iContant. You can see the full list here. But unlike some of the industry leaders, SqueezyPeasy also stores your leads inside your admin panel. Check out what your lead panel looks like:

You can view your leads in your admin panel

And you can export them any time you like:

you can download your leads as a file

How good is the builder?

Now we’re talking. SqueezePeasy has one of the most intuitive and, at the same time, feature-rich squeeze page builders in the industry. Check out just how easy it is to build a great looking promo:

We have hundreds of ready-made templates you can choose from to get started.

So, do you own a website with some traffic going to it? Try us out and you will not be disappointed in your conversion results. Also, all plans come with a 14-day trial and, so you can make sure SqueezyPeasy works for you before paying a dime.


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